Our groundbreaking endorphin spirit
Working across borders, Edi innovate, distill and legally deal in a new category of alcohol-free premium spirits. Unlike other non-alcoholic drinks, their spirits are molecularly blended to deliver functional effects.
Edi is for anyone who wants to feel good without becoming intoxicated. A non-alcoholic spirit
to relax with at anytime during the day, that allows the drinker to maintain their healthy
lifestyle without a hangover.
Edi take natural endorphin ingredients, and extract their specific effects and flavours using breakthrough distillation processes. They are creating the future of socialising with their first signature release: Spirited Euphoria. Relax with this dry, fresh, bittersweet spirit, distilled from real hemp. It won’t intoxicate you, but will help you unwind after a busy day. All thanks to its molecular blend of naturally uplifting active ingredients, including CBD, hemp, nootropics and ancient adaptogens.
The Founders
Jean-Éric Vergne is a two time Formula E champion & Alexander Jakobi is a sports visionary and entrepreneur.
A conversation by a pool in sunny Santiago started everything; we asked ourselves, why is it that if you want a drink to give you a bit of a release, you need alcohol? Surely, we could find some form of drink that can help us relax but also fit with our healthy lifestyles and remain sharp for the race ahead?
We realised we need a new kind of spirit.
As we were both involved in Formula E, we'd seen first-hand how racing without petrol can break conventions. Therefore, we knew it’s possible to disrupt and create enjoyment without the negative effects of alcohol.
A new drink, in harmony with our wellbeing – this is how our race began!
We needed a great team; a Master Blender supported by a global team of liquid developers and innovators set to work crafting and breaking boundaries.
We were on a quest for the ultimate new drinking experience.
After months of hard work, we established the Endorphin Dealer Institute in January 2020, to produce endorphin-led alternatives to alcohol.
We look forward to you joining us as we pioneer a fully functional, groundbreaking category of drinks.
Crafted from Seed to Sip
Top quality, innovative spirits can’t have grey areas, so transparency is crucial. Every drop of Edi is fully traceable from seed to sip, and our entire process is safe, legal, sustainable and fully accredited by the authorities. All our liquids are tested to the highest level of global regulatory services.
Maximum relaxation takes a lot of effort
What is the 'Edi' effect?
Each of our distilled endorphin spirits deliver a physical effect in the body, which we’re calling the ‘Edi Effect’. The typical feeling/sensation varies by product (and is different for each person), but is created by the proprietary molecular blend of active functional ingredients in each, such as hemp and nootropics.
The ‘Edi Effect’ is different for each person. While we can’t generalise the effect, a common theme emerging from anecdotal feedback is people experiencing what is best described as a ‘feel-good’ sensation - the sort we can all identify with that gives us an uplifted and relaxed feeling.
It’s that euphoric feeling, or state of being/excitement, we might associate with something as simple as enjoying relaxing social time with family and friends, experience after exercise, through to that ‘Friday night’ feeling, looking forward to a birthday/christmas celebrations or even just an everyday ‘win’ that is enough to make us smile.
RECIPES
